SEO | cONTENT| LOCAL SEARCH

SHANE CLEGHORN

I’m a freelance SEO consultant helping businesses get found online. With enterprise experience leading search for brands like La Quinta, Motel 6, Zales, and Match.com, I am based in Dallas–Fort Worth. Let me assist you in growing your site's organic visibility.

EAGLE EYE SEO

SPECIALITIES

Google Business (GBP)

  • Claim & verify profile

  • Accurate NAP & hours

  • Photos & descriptions

  • Ongoing optimization

On-Page SEO

  • Claim & verify profile

  • Accurate NAP & hours

  • Photos & descriptions

  • Ongoing optimization

Local Listings

  • Geo-specific keywords

  • Local intent with AI/GEO

  • GBP keyword alignment

  • City-based searches

Reviews

  • Generate new reviews

  • Google & Yelp focus

  • Request best practices

  • Monitor & respond

Technical SEO

  • Improve site speed

  • Mobile & HTTPS

  • Sitemaps & robots.txt

  • Fix crawl issues

Site Audits and Reports

  • Track visibility (Search and AI)

  • Performance reports

  • SEO audits

  • Prioritized fixes

SELECTED PROJECTS

image seo | case study

Content Improvement (Image SEO)

Purpose: Remediate locations with poor quality scores on sites like Expedia, Booking.com and Google Business ProfilesScope: Locations with an image quality score of 60 or lessResult: Boosted Room Scores from 66% to 96% effectively to Increase Visibility and Boost Conversion Rates

CONTENT CREATION | SEO

OPEN ROAD TRAVEL BLOG

Purpose - create an outlet to share Travel Tips for economy travelers as well as provide SEO interlinking to selected motel locations.Scope: 2-3 blogs per weekResults: Achieved successful inter-linking abilities, social media sharing capabilities and create larger avenue for secondary and tertiary topics and keyword targets.

©2026 Shane Cleghorn